Holmen Paper presents:
THE FUTURE OF BRANDING AND RETAIL COMMUNICATION
Sign up for our three online seminars about the changing behaviours in the retail market and get an overview of current research and trends.
The seminars were led by retail brand and communication expert Magnus Ohlsson, from Retailomania, and hosted by Holmen Paper's VP of retail, Anders Gyllenhammar. Sign up here to get the link to the seminars.
Each seminar was followed by a live Q&A-session where viewers had the possibility to join the conversation and get answers to their questions. If you sign up now, you will get a link to the recordings and all visual material to view at your convenience later.
The future of branding, February 11, 15:00-15:50 CET
The future of consumer drivers, March 11, 15:00-15:50 CET
The future of offline and online retail, March 25, 15:00-15:50 CET
Add the events to your calendar with the following links:
The future of branding
Thursday, February 11, at 15:00-15:50, concerns the juxtaposition between brand building and sales activation, media and channel strategy, how to grow market shares, and how to choose KPI:s in the jungle of possibilities. How do you turn your efficiency into effects, and how do you go from digital first to relevance first?
This seminar has already taken place, but you will get a link to the presentation within a month. We will add subtitles and a possibility to download the presented material.
The future of consumer drivers
Thursday, March 11, at 15:00-15:50, draws up the next new normal retail landscape. How do you navigate between the extremes, from sustainable scarcity to over-saturated markets? We tap into the minds of the decision-makers and go over ways to work with digital and physical stimuli to keep up with the long-lasting behavioural changes of today and tomorrow.
This seminar has already taken place, but you will get a link to the presentation within a month. We will add subtitles and a possibility to download the presented material.
The future of offline and online retail
Thursday, March 25, at 15:00-15:50, shows and discusses different winning and losing strategies in these times of transformation. How is it possible to compete with digital giants and amazons? Follow the development of the marketplace and make your offers where the shopping takes place.
This seminar has already taken place, but you will get a link to the presentation within a month. We will add subtitles and a possibility to download the presented material.
Sign up in the form above to get the link to access all seminars later.